Work

Selected product, platform, and workshop work.

Featured

WeNanny

Semantic matching marketplace, plus a blog engine that drafts from Search Console demand and existing articles on Supabase Edge Functions.

Live in the UAE · insight drafts from search demand

Syntheve

AI-assisted CV and career collateral: structured output, fast drafts, and edits users can own.

Live SaaS · LLM-backed document generation

Let's Talk Early Years

Client platform for a UAE media brand: Contentful for editorial, YouTube for the podcast, Stripe for paid event tickets.

Live · podcast, events calendar, and checkout on one site

Paul Ries Ethiopia

Heritage mobility site for a NEFC Group company: passenger and commercial brands, aftersales, and EV-ready services in Ethiopia.

Live · KIA, ROX, Dongfeng, TATA, SITRAK

Also shipped

In-house training, earlier platforms, ticketing, banking, and a RAG demo.

NEFC Group

Full-day AI fundamentals for a leadership team: five modules, their business context, and a deck that was itself AI-generated.

Five modules · 44-slide branded deck · Dubai

AI training

Workshop

Leadership

Asette

AI-driven platform for fractional real estate investing and sharper investment decisions.

40% higher user engagement; streamlined end-to-end investment flows

Emirates Dubai 7s

Ticketing and event app for a flagship rugby weekend: wallet, payments, and live ops at scale.

100K+ users · 2M+ in-app interactions · 80K+ digital passes

Mashreq

Retail banking replatform on Sitecore: personalization, content ops, and a high-traffic consumer site.

80% increase in brand website traffic

Mazadak

Luxury e-auction app: real-time bidding, payments, and a premium buying experience.

40% higher engagement in the first three months

ROQ CX RAG chatbot

Session-isolated RAG demo: retrieve from what the user uploaded, without leaking across sessions.

Context-aware answers with per-session memory