WorkCase study

Product, engineering, and delivery · 2024 to 2025

Finding the right nanny is a matching problem, not a search problem

WeNanny uses structured data and AI to match families with nannies based on real compatibility, not just availability.

Guided matching: explainable fit, not endless scrolling

Better matching

Beyond filters and availability

Structured profiles

Clearer comparison across candidates

Explainable recommendations

AI shows why a match makes sense

WeNanny product preview

The problem

Fragmented channels, shallow profiles, and hiring decisions made on instinct.

Fragmented channels

Families juggle WhatsApp groups, agencies, and referrals with inconsistent information and no single source of truth.

Poor comparison

Profiles lack depth and structure, so it is hard to evaluate fit before investing time in conversations.

Low confidence

Decisions default to instinct and luck instead of transparent signals families can trust.

Before and after

Same user intent. Different product experience.

Before
  • WhatsApp groups and scattered referrals
  • Hard to compare candidates
  • Profiles lack depth
  • Decision made on instinct alone
After
  • Structured family and nanny profiles
  • Better candidate comparison
  • More intentional matches
  • Clear rationale behind recommendations

How it works

How WeNanny improves the matching journey

  1. 1

    Capture family needs

    Families define what matters most, from childcare needs to timing and preferences.

  2. 2

    Standardize nanny profiles

    Experience, skills, certifications, and preferences are structured into a consistent format.

  3. 3

    Apply hard filters

    The system removes clearly unsuitable matches first.

  4. 4

    Rank by compatibility

    AI helps surface candidates based on fit, not just availability.

  5. 5

    Explain the match

    Families see why a nanny may be a strong fit for their situation.

Needs capturedProfiles standardizedPool narrowedTop matchesWhy this fit

Product Tour

A product walkthrough: capability, value, then the UI layer it sits in.

Feature 01

Structured nanny profiles

Profiles designed for comparison, not just listing.

  • Assessments and preferences surfaced consistently
  • Clearer signals for caregiving style and readiness
  • Less noise in the shortlist

Illustrative UI

Feature 02

Compatibility-led matching

Shortlists based on real suitability signals.

  • Hard filters plus similarity-style ranking
  • Contextual ordering for each family
  • Fewer irrelevant introductions

Illustrative UI

Feature 03

Explainable recommendations

Why this nanny may be a fit for this family.

  • Rationale alongside each strong match
  • Transparency builds trust faster than volume
  • Faster, more confident next steps

Illustrative UI

Feature 04

Hiring journey expansion

The platform extends naturally from discovery toward onboarding and management.

  • End-to-end thinking, not a static directory
  • Room to grow into contracts and ongoing ops
  • Product-led, not brochure-led

Illustrative UI

Outcomes

Observable benefits from early usage (qualitative, not vanity metrics).

Less manual filtering

Better shortlist quality

More confident decisions

More structured hiring journey

Key insights

What we learned building in production.

The problem is not access to candidates. It is confidence in the match.
Insight 01
Better decisions come from structured comparison, not more listings.
Insight 02
Compatibility is multi-dimensional: experience alone is not enough.
Insight 03

What makes this different

Three lenses: the old default, the common shortcut, and the product bet.

Directories

Lots of options, little clarity

Agencies

High-touch, limited transparency

WeNanny

Structured matching with explainable fit

Find the right nanny with more confidence

Move from scattered searching to structured matching.

Explore WeNanny
  • No long setup
  • See how it works
  • Built around real-world decision-making

Building something similar? Get in touch