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Insights, thoughts, and experiences from my journey in tech and product management.

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Layered OKRs and Flight Levels: Make Every Task Traceable to Strategy

Layered OKRs and Flight Levels: Make Every Task Traceable to Strategy

Most companies are "busy" but not moving the needle. Layered OKRs combined with Flight Levels give you a simple way to make every team work item traceable to a strategic objective.

February 26, 2026 · 7 min read
Jobs to Be Done: Stop Guessing, Start Solving Real Problems

Jobs to Be Done: Stop Guessing, Start Solving Real Problems

JTBD is a powerful lens for product strategy, but most teams misuse it as a persona enhancer or feature wishlist tool. Here’s how to apply Jobs to Be Done to build products that actually get hired.

September 12, 2025 · 3 min read
The Agile Manifesto Isn't a Process, it's a Description of System Characteristics

The Agile Manifesto Isn't a Process, it's a Description of System Characteristics

The Agile Manifesto isn't a methodology or process, it describes the system characteristics that enable true agility. Learn why agility is a system property, not a set of rituals.

May 30, 2025 · 4 min read
Adaptability vs Predictability: Building an Organizational System for the Future

Adaptability vs Predictability: Building an Organizational System for the Future

Discover how to design an organizational system that incentivizes adaptability and outcomes, resulting in increased predictability even in uncertain environments.

May 23, 2025 · 5 min read
Is SAFe Really Agile? A Systems Thinking View

Is SAFe Really Agile? A Systems Thinking View

SAFe positions itself as an agile framework for the enterprise, but its structure often reinforces the very waterfall mindsets it claims to replace. Here’s a critical look at SAFe through the lens of systems thinking, continuous delivery, and modern engineering practices.

May 10, 2025 · 4 min read
Will AI Take My Job? A Realistic Look at the Future of Work

Will AI Take My Job? A Realistic Look at the Future of Work

Explore whether AI will take over jobs, what roles are at risk, and how we can adapt to thrive in an AI-powered world.

September 30, 2024 · 4 min read
AI and the Future of Customer Experience: Hyper-Personalization at Scale

AI and the Future of Customer Experience: Hyper-Personalization at Scale

Explore how AI is transforming customer experience (CX) by enabling hyper-personalization, making every interaction more tailored, relevant, and impactful.

September 2, 2024 · 5 min read
What is AI? A Friendly Guide to Artificial Intelligence

What is AI? A Friendly Guide to Artificial Intelligence

Discover what AI is, how it works, and why it's transforming industries worldwide in this simple yet comprehensive guide.

August 5, 2024 · 4 min read

External Publications

Also published on Institute of Project Management